HOME2022-06-22T01:47:35+00:00

Slide Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:
Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:

Slide Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:
Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:

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The Company Behind the Company 2022:

Graj and Gustavsen partners with Brand Owners, Investors and Operators to maximize their brand value by creating, extending & rejuvenating businesses and brands.

Recent Blog Posts:

The Company Behind the Company 2021:

Graj and Gustavsen partners with Brand Owners, Investors and Operators to maximize their brand value by creating, extending & rejuvenating businesses and brands.

Recent Blog Posts:

CLIENTS + PARTNERS

G+G provides a diverse range of services for a diverse range of clients.

We’re proud of the success stories and relationships we have built with our clients and partners over the years.

Click Here to visit the work section for more information.

PRESS

NFL Hall of Fame QB Terry Bradshaw and Family Retains Graj + Gustavsen as Branding & Licensing Agency

Terry has so many passions that he wants to share with his extended fanbase by offering products and services that will allow his fans to share in his life experiences through this partnership with Graj + Gustavsen.

New York, N.Y. — Bradshaw Whitener, doing business as Bradshaw Brands, announced this week that it has retained G+G as its branding & licensing agency to identify and secure brand-right business opportunities across multiple industries and categories. As part of the licensing initiative, G+G will be reimagining the Bradshaw Brand for a new generation of consumers.

“Few celebrities come with Terry’s bigger than life personality and amazing cross-generational fan base. We are pursuing brand-right and market-right partners to extend this incredible multi-faceted entrepreneur and his family into new products, experiences, and audiences,” says G+G CEO Simon Graj.

“Terry’s legacy as a four-time Super Bowl Champion, NFL Hall of Famer, broadcaster, producer, entrepreneur, and horse breeder along with his family make the Bradshaw Brands the perfect partner for many licensing initiatives such as e-sports, NFT’s, franchises, food and beverage, ranch lifestyle apparel & accessories for the whole family and so much more,” says Scott Todd, G+G SVP, Licensing and Strategic Partnerships.

“We are thrilled to be working with the G+G team to extend the Bradshaw Brands to new audiences, categories and families. We have so many passions that others share, and we want to deliver amazing products that they can love and help them enjoy life,” says Terry Bradshaw.

PRESS

This Genius App Basically Grocery Shops for You

Recipe app Manna makes grocery shopping effortless so you have one less thing to worry about

New York, N.Y. — I love flipping through recipes to find exciting new things to cook – if I didn’t, I probably wouldn’t work at a food magazine, right? – and I love actually cooking. But the stuff in between, all the steps from shopping list making to mise en place, can be kind of a drag, especially on busy weeknights when I would much rather spend any free window of time I can claim for myself chilling with a glass of rosé than braving the supermarket parking lot. Enter Manna. Already a very cool recipe-discovery app, it’s just added a shopping functionality that makes shopping effortless.

Here’s how it works: You log in to the app and swipe Tinder-style through recipes that it thinks you might like and meet your stated dietary needs. You can tell it you’re a vegan, for example, or gluten-free. Once you find your perfect matches, you can tap to add all the relevant ingredients directly to an Amazon Fresh shopping cart. You can modify brands or make swaps and then check out with Amazon to have your groceries delivered. Before you know it, you have everything you need to get cooking, and you’ve never left the house.

It’s especially helpful if you’re hosting a spring dinner party or doing something like Whole 30 and want to meal-prep a whole week of meals at once, because if you add multiple recipes to your list, it understands how to ‘stack’ the quantities (i.e. if one recipe calls for one cup of cashews and another calls for half a cup, Manna knows to put one and a half cups-worth into your cart).

Right now, Amazon is the only grocery vendor connected to the app, which isn’t going to sit well with some users. The team at Manna is aware of that concern and is investigating working with other supermarkets, including local and independent grocers. But, they say, there are some upsides to the Amazon partnership, even if you’re wary of gazillionaire-owned mega-corps, namely that Amazon can bring ingredients directly to people who live far from full-service grocery stores or have health concerns that make in-person shopping a challenge. In most states, Amazon Fresh can accept SNAP EBT for eligible items and waives the Prime subscription requirement for SNAP EBT shoppers. And, of course, shopping with Amazon is not essential to using the recipe functions of Manna.

PRESS

MAVERICKS & LEGENDS SERIES: Simon Graj, The Co-founder Of Graj & Gustavsen

MR shares profiles of industry execs whose vision, creativity, and courage continue to inspire us.

New York, N.Y. — Today’s thought leader is Graj & Gustavsen co-founder Simon Graj, whose brand transformation agency has guided numerous brands – both established and up-and-coming such as the new footwear line Pinnz – through a changing and challenging marketplace.

For several decades, Simon Graj, his brother Ray, their business partner Eric Gustavsen, (more recently joined by Simon’s son Ashley), have created successful marketing campaigns for some of the world’s top brands.

Levi’s, Brooks Brothers, Supima, Timberland, Kohls, Ross Stores, Capezio, Harley Davidson, to name just a few. How ironic, therefore, that Graj now maintains that mega-brands are no longer in charge, that being dressed head to toe by a name designer no longer reflects the current zeitgeist.
“We’re moving into an era of unique, limited edition product,” he explains. “Products that are less affected by advertising and marketing. It seems the more commercial something is, the less desirable, which is why microbreweries are challenging Budweiser, and Harry’s is outselling Gillette.

“What’s more, artificial intelligence tracks us every step of the way so we get fed more information than we can ingest. AI has created an enormous feeding machine that knows everything we consume, every move we make. We think we’re free to make our own choices but we’re tracked so that our choices are dictated by data. And this paradox continues to divide us.

“I believe advertising will adjust and will ultimately become more savvy. We’ll see more life-enhancing product, more companies creating special limited editions, more collaborations that don’t exploit the brand, that offer credibility beyond trafficking in consumption.

Graj insists that today’s brands need a purpose, or at least genuine core values. “Be it sustainability, diversity, social justice, a brand today must stand for something. And not just for marketing purposes: authenticity matters; brands must truly care about saving the planet or improving the world. Not that the cause need be so lofty: it can be as simple as making the best possible product, or solving a problem like Untuckit and Smartwool have done. But brands have to stand for something; they can’t be just another designer or denim collection. People have more important things to worry about than which designer labels are cool and what to wear with what.”

As for growth opportunities in apparel, Graj sees further potential in performance, outdoors and workwear. “Branding in the future will mean fewer SKUs and more ideas,” he concludes. “More relevance, more transparency and more integrity. In addition to running a business with far less waste, retailing should provide a dynamically different experience, guiding customers to find clothing that makes an individual statement, that reflects their personal DNA. It should fulfill our eternal quest for identity, reflecting who we are and how we want to present ourselves to the world.”

PRESS

CAPEZIO Taps Graj + Gustavsen as Exclusive Global Licensing Agency

Graj + Gustavsen is reimagining and re-positioning CAPEZIO for a new generation of consumers.

New York, N.Y. — Graj + Gustavsen is reimagining and re-positioning CAPEZIO for a new generation of consumers and is pursuing brand-right and market-right pathways to extend the 130-year-old dance brand into new products, experiences, and audiences in line with market and consumer trends of fitness, self-expression and demand for authenticity.

The new positioning was created to inspire and empower everyone to dance, perform, and express themselves — beyond the stage into a world of dance infused and inspired products, experiences and inspiration for everyone who loves to move.

“CAPEZIO’s legacy as a dance brand is incredibly inspiring as we think about market trends of fitness, movement, creativity, and changing needs for dressing for everyday functionality, comfort, and style.” says Scott Todd, G+G senior vice president, licensing and strategic partnerships.

“We’re thrilled to be working with G+G to update our positioning and extend our brand into new categories and audiences.” says CAPEZIO EVP/Board of Directors Anthony Giacoio.

The new CAPEZIO positioning will be introduced to the market in the fall of 2020.

For information regarding CAPEZIO licensing opportunities contact Scott Todd at Scott@ggny.com

About Capezio
CAPEZIO was founded in 1887 by Salvatore Capezio as a shoe repair shop and ownership has remained with descendants of Salvatore ever since. After creating custom pointe shoes for a Russian dancer, the Capezio name earned global recognition. Since then CAPEZIO has been worn by performers like Madonna, Beyoncé and Maddy Zeigler. CAPEZIO is the most recognizable dance brand in the world and uses this position to advocate for others to dance through The Capezio Foundation and Dance Award founded in 1957.

About Graj + Gustavsen
The Company Behind The Company™
G+G is a growth and value focused think tank and brand transformation agency. We work with businesses large and small to rethink, reimagine, and reinvent in line with where consumers and markets are headed, for sustained growth and relevancy. G+G combines rigor with creativity, looking for the Aha! moments that reveal the truth of your brand – and the authentic ownable position it can hold. By bringing a future vision to life, all stakeholders can see where things are headed before investment is made in rollout. Our three divisions, tailored to specific client needs, provide unique pathways to purpose and profitability: G+G Branding, G+G Licensing, G+G Ventures.

About G+G LICENSING
G+G’s Licensing Division blends 30 years of brand, consumer, and retail expertise with its track record of creating award winning and successful brand extensions and licensing programs including HGTV HOME®, Food Network Kitchen®, Timberland PRO®, Brooks Brothers Red Fleece®, Field & Stream®, Harley-Davidson Black Label®, and Levis Denizen®.

How to see the future today – for stronger  brand positioning & better ROI.

We’re a growth + value driven think tank and brand transformation agency.

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