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Slide Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:
Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:

Slide Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:
Branding
ROI driven strategy + creativity

ROI driven strategy + creativity for a changing world.
Licensing Ventures We’re a growth + value focused think tank and brand transformation agency.
An eye-opening
development process.
A vision of the future,
brought to life.
Three divisions that offer unique pathways to purpose and profitability:

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The Company Behind the Company 2021:

Graj and Gustavsen partners with Brand Owners, Investors and Operators to maximize their brand value by creating, extending & rejuvenating businesses and brands.

Recent Blog Posts:

The Company Behind the Company 2021:

Graj and Gustavsen partners with Brand Owners, Investors and Operators to maximize their brand value by creating, extending & rejuvenating businesses and brands.

Recent Blog Posts:

CLIENTS + PARTNERS

G+G provides a diverse range of services for a diverse range of clients.

We’re proud of the success stories and relationships we have built with our clients and partners over the years.

Click Here to visit the work section for more information.

APPAREL

Global Brands Group, Capezio Enter Global Licensing Agreement

Graj + Gustavsen executed the deal on behalf of Capezio.

New York, N.Y. — Graj + Gustavsen has executed a worldwide licensing agreement between Global Brands Group and Capezio. The agreement sees Capezio expand its offerings into lifestyle categories, including men’s, women’s and kids’ apparel, footwear and accessories, creating dance-infused and inspired products and experiences.

Divided by experiences – nourish, awaken, unwind and rejuvenate – the new brand includes a curated collection of home-based products such as bath towels and bath rugs, throws, pillows, duvet covers, weighted blankets and robes.

“We looked for a partner that shared our vision for Capezio to extend the 130-year-old dance brand into a full lifestyle brand,” says Scott Todd, senior vice president, licensing and strategic partnerships, Graj + Gustavsen. “Global Brands checked all of the boxes and, through this partnership, we’ll be able to tap Global Brands’ innovative design and global distribution capabilities, vision and deep retail relationships to maximize the full potential of Capezio’s history and legacy.”

Global Brands will design, produce and distribute under the Capezio brand name a dynamic range of lifestyle products designed to fuel, inspire and empower all those who love dance.

“We looked for a partner that shared our vision for Capezio to extend the 130-year-old dance brand into a full lifestyle brand,” says Scott Todd, senior vice president, licensing and strategic partnerships, Graj + Gustavsen. “Global Brands checked all of the boxes and, through this partnership, we’ll be able to tap Global Brands’ innovative design and global distribution capabilities, vision and deep retail relationships to maximize the full potential of Capezio’s history and legacy.”

Global Brands will design, produce and distribute under the Capezio brand name a dynamic range of lifestyle products designed to fuel, inspire and empower all those who love dance.

“At Capezio, we take great pride in designing products with style and purpose, while never compromising quality, to meet the needs of our global consumer,” says Anthony Giacoio, executive vice president, Capezio. “Global Brands shares these values and delivers on our highest standards. We are very excited about the growth opportunities this partnership presents for Capezio.”

The dance brand will extend into women’s, men’s and kids’ sportswear; athleisure and activewear; athletic sneakers, fashion flats, casual shoes, dress shoes, slippers, slides, flip-flops and boots; handbags and backpacks; small leather goods; headwear; and cold-weather accessories. The first season to launch under Global Brands’ direction will be available this fall.

“The dance community has trusted Capezio since 1887 and the brand is now flexing that heritage to inspire even more people to embrace an active lifestyle and get moving at home, in the gym or on the street,” says Ron Ventricelli, president, North America, Global Brands Group. “We’re proud to leverage our expertise and design and operational resources to help Capezio extend its brand beyond the stage and reach new customer audiences who are connected to the power of dance, movement and self-expression.”

G+G Licensing is Capezio’s exclusive brand management and brand extension agency.

ARTICLE

WWD magazine: Talbots Quietly Launches Haven Well Within

The new concept is designed to have a spa-like sensibility with wellness being a key component.

NEW YORK, New York WWD Magazine — By Rosemary Feitelberg on December 3, 2020

Who launches a brand in the middle of a pandemic?

Talbots chief executive officer Lizanne Kindler asked that very question at the start of an interview Wednesday about the retailer’s new Haven Well Within business. The truth is the concept for this embrace-your-inner-homebody business was first hatched through last year. Recognizing how women were becoming increasingly focused on comfort, wellness and finding moments to take care of themselves, she said she saw an opportunity to meet those needs. After tapping Graj + Gustavsen to help build out the concept, the lean team had gotten to a good place by the beginning of 2020.

The Haven Well Within site offers shoppers the option of browsing by experience — Awaken, Unwind, Rejuvenate and Nourish. Other experiences like “At Home,” which will encapsulate bedding, towels and the like, and “Studio at Home,” active-related accoutrements for yoga and other pursuits, are expected to be added in the future.

The Haven Well Within site offers shoppers the option of browsing by experience — Awaken, Unwind, Rejuvenate and Nourish. Other experiences like “At Home,” which will encapsulate bedding, towels and the like, and “Studio at Home,” active-related accoutrements for yoga and other pursuits, are expected to be added in the future.

Talbots is designing and creating a good deal of the products such as sleepwear, loungewear and intimate apparel. But Haven Well Within sells a selection of beauty brands including Sunday Riley, Vertly, REN, Marvin and RMS Beauty. The curation also features home decor items from Etu Home.

There is a range of influencers and authorities who are offering up their favorite routines, rituals and tips. ThisThatBeauty’s Felicia Walker, nutritionist Mascha Davis, author and wellness educator Lauren Roxburgh and sleep expert Nerina Ramlakhan are currently spotlighted.

“At Capezio, we take great pride in designing products with style and purpose, while never compromising quality, to meet the needs of our global consumer,” says Anthony Giacoio, executive vice president, Capezio. “Global Brands shares these values and delivers on our highest standards. We are very excited about the growth opportunities this partnership presents for Capezio.”

The dance brand will extend into women’s, men’s and kids’ sportswear; athleisure and activewear; athletic sneakers, fashion flats, casual shoes, dress shoes, slippers, slides, flip-flops and boots; handbags and backpacks; small leather goods; headwear; and cold-weather accessories. The first season to launch under Global Brands’ direction will be available this fall.

“The dance community has trusted Capezio since 1887 and the brand is now flexing that heritage to inspire even more people to embrace an active lifestyle and get moving at home, in the gym or on the street,” says Ron Ventricelli, president, North America, Global Brands Group. “We’re proud to leverage our expertise and design and operational resources to help Capezio extend its brand beyond the stage and reach new customer audiences who are connected to the power of dance, movement and self-expression.”

G+G Licensing is Capezio’s exclusive brand management and brand extension agency.

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