Global Brands Group, Capezio Enter Global Licensing Agreement
Graj + Gustavsen executed the deal on behalf of Capezio.
New York, N.Y. — Graj + Gustavsen has executed a worldwide licensing agreement between Global Brands Group and Capezio. The agreement sees Capezio expand its offerings into lifestyle categories, including men’s, women’s and kids’ apparel, footwear and accessories, creating dance-infused and inspired products and experiences.
Divided by experiences – nourish, awaken, unwind and rejuvenate – the new brand includes a curated collection of home-based products such as bath towels and bath rugs, throws, pillows, duvet covers, weighted blankets and robes.
“We looked for a partner that shared our vision for Capezio to extend the 130-year-old dance brand into a full lifestyle brand,” says Scott Todd, senior vice president, licensing and strategic partnerships, Graj + Gustavsen. “Global Brands checked all of the boxes and, through this partnership, we’ll be able to tap Global Brands’ innovative design and global distribution capabilities, vision and deep retail relationships to maximize the full potential of Capezio’s history and legacy.”
Global Brands will design, produce and distribute under the Capezio brand name a dynamic range of lifestyle products designed to fuel, inspire and empower all those who love dance.