7-Eleven’s Sips & Snacks Program Hinges on Healthy.
New portfolio of snack brands to be introduced this year.
IRVING, Texas — Introducing a new portfolio of snack brands to compete with established offerings is one way to be a category disruptor.
After a meticulous vetting process, 7-Eleven Inc. ushered in small, independent beverage and snack brands to the retail sets at 125 stores in the Los Angeles market—all part of its “Sips & Snacks That Love You Back” retail campaign. Prior to that spring, brands had a chance to impress 7-Eleven brass for eventual in-store placement during a two-day “Next Up” event, held in Irving, Texas.
In late October 2019, the chain launched the second round of the program, with the aim of adding smaller healthy-snack brands to store sets, due for arrival in 7-Eleven Los Angeles-based stores in 2020. For this second campaign, the program could expand beyond 125 units, the company said. While the initial program was confined to the Los Angeles metro area, the chain selected stores in 10 city demographic “neighborhoods,” which allowed the snack brands to garner trial diversely and holistically to measure performance across multiple demographic groups.
Food Network Kitchen App: Live Interactive Cooking
Live interactive cooking classes with Guy Fieri, Martha Stewart and others.
NEW YORK, New York — Introducing a new portfolio of snack brands to compete with established offerings is one way to be a category disruptor.
Discovery has announced it’s launching Food Network Kitchen, a subscription service app that will offer subscribers live, interactive cooking classes, as well as on-demand cooking classes, home food delivery, and thousands of recipes and videos. A purchase of Food Network Kitchen will also burnish the newly launched initiative Turn Up: Fight Hunger – a campaign in partnership with No Kid Hungry that aims to provide 1 billion meals to kids in the U.S.; one purchase of an annual subscription will provide up to 100 meals to kids living with hunger.
“As one of the largest media companies in the U.S., Discovery is privileged to be able to purposely give back to our communities and enact social change. Turn Up: Fight Hunger is a fantastic opportunity for us to use that power to help those in need across the country,” said David Zaslav, president and CEO of Discovery, Inc., in a press release. “Hunger is a pervasive issue in our country, one that is largely hidden in plain sight, but it is a problem that can be solved.”