Talbots targets home comforts with new brand launch
Haven Well Within collection includes bedding, bath along and some housewares products
Hingham, Mass. — Talbots, best known for women’s clothing and accessories, is venturing into the home space with the launch of Haven Well Within. In a letter to Talbots shoppers, CEO Lizanne Kindler wrote: “There has never been a better time for us to launch this brand. Today, more than ever, we believe in the importance of enhancing our lives by taking time for ourselves and thoroughly enjoying every moment of life at home.”
Divided by experiences – nourish, awaken, unwind and rejuvenate – the new brand includes a curated collection of home-based products such as bath towels and bath rugs, throws, pillows, duvet covers, weighted blankets and robes.
On the housewares side, the offerings include kitchen canisters, carafes and pitchers, cookbooks, a charcuterie board and water bottles and mugs. Clothing and personal care products round out the mix.
Along with the products, Haven Well Within has gathered a panel of experts in the areas of sleep, beauty and skincare, diet and wellness and the mind/body connection, each of which is aligned with one of the experiences.
Website: Haven Well Within