G+G IN THE MEDIA

Discovery’s Food Network Kitchen App Offers Live, Interactive Cooking Classes With Guy Fieri, Martha Stewart.

The network also announced the launch of the new initiative Turn Up: Fight Hunger. Discovery has announced it’s launching Food Network Kitchen, a subscription service app that will offer subscribers live, interactive cooking classes, as well as on-demand cooking classes, home food delivery, and thousands of recipes and videos.

Easy Spirit Reenergizes Brand Identity with New Mission and ‘Move For’ Advertising Campaign for Spring 2018

Easy Spirit, the original women’s comfort footwear brand, is re-launching its brand and business with refreshed products, brand positioning, wholesale and ecommerce growth strategies, and communications platform.

How Easy Spirit is Hitting Refresh to Target Younger Consumers

The label, now owned by Marc Fisher Footwear, is launching a multifaceted international campaign that includes refreshed brand positioning, logo, identity, digital presence and a return to TV advertising after 20 years.

Why a 35-year-old shoe brand is rebooting for the athleisure generation

Millennials and Gen Z are utterly obsessed with comfort, and Easy Spirit believes that if it modernizes both the brand and the shoes themselves, it can capture a much wider proportion of the market.

Easy Spirit® Engages Graj + Gustavsen for Brand Strategy and Positioning

Iconic women’s comfort footwear brand Easy Spirit has partnered with branding agency Graj + Gustavsen to develop a holistic positioning and brand strategy.

Graj + Gustavsen Appointed by IRONMAN

Strategic and creative brand and licensing consultancy to represent IRONMAN as well as the IRONKIDS and Iron Girl brands.

K.I.D.S./Fashion Delivers Has Changed Its Name to Delivering Good

The re-branding will allow Delivering Good to better communicate its mission of delivering hope and dignity to people in need through community non-profit partners.

EcoTek360, Inc. Announces New Co-Chairman

President Chris Giordano stated “We are pleased to announce to our shareholders that Mr. Simon Graj will now serve as Co-Chairman along with myself to help guide our Company into the future. Simon is the Co-Founder of Graj and Gustavsen one of the world’s leading brand consultants.”

Supima Creates ‘Everyday Reimagined’ Ad Campaign

Supima’s new ad campaign offers a tight focus on the high-grade cotton through still-life images with four brands – Everlane, 3×1, Stance, and Casper.

Answering the Question: Retail Reality, What Now?

Four experts in the world of men’s fashion joined Karen Alberg Grossman, Editor in Chief of MR and mr-mag.com, to answer the probing question “Retail Reality: What Now” at a well-attended panel discussion at MRket/Project on Tuesday, January 24.

Simon Says: Words of Wisdom from an Industry Guru

How is retail changing and where is it going? This was the subject of last week’s presentation at a Retail Marketing Society luncheon.

Graj + Gustavsen Helps Renovate This Old House® Brand

Graj+Gustavsen was retained by This Old House Ventures for strategic positioning of the brand across distribution vehicles including broadcast, digital, and print and to create a licensing platform for extending the brand into new consumer products and experiences.

Zanella Launches First E-Commerce Site

International men’s luxury clothing label Zanella has launched its first e-commerce website, in collaboration with creative agency King & Partners of New York City.

You’ll Never Guess Where This Cool, Trend-Driven, Affordable Line Is Sold

Kohl’s launched K/lab, a very right-this-minute collection that’s basically cribbed from your Instagram feed and created via an ultra-accelerated production cycle.

Kohl’s Introduces Its Own Millennial-Focused Answer to Fast Fashion

The department store has unveiled K/Lab: on-trend, data-informed, fast — “speed on steroids” — fashion.

With k/lab, Kohl’s Brings Instagram-Inspired Street Style to Millennials

Kohl’s has been fighting the slowdown in US retail sales and losses to e-commerce, just like other traditional department stores and discounters. And it’s fighting back in a variety of ways, both digitally and in the stores.