SIMON’S MICROBLOG2019-11-18T15:23:22+00:00

SIMON’S MICROBLOG

A collection of thoughts on trends and practices in the Brand Development industry from G+G principal Simon Graj.

RAPIDLY ROBOTS

Rapidly, robots (and virtual bots) are taking over our jobs: according to one back-of-the-envelope projection, in 50 years, 70 percent of today’s occupations will likewise [...]

GUIDEPOST RULES

Occasionally I’m asked to share what guidepost “rules” we have learned in the recent past. Surely, the following list has its flaws, but these assertions [...]

THE #1 HAZARD

When companies try to identify and revitalize their brand identity, some tend to dismiss or gloss over actions that may have seriously damaged the brand [...]

THE NEW FACE

The new face of expertise is being a generalist. The world is getting smaller and we are all influenced in diverse ways. Observing the cross-pollination [...]