In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the [...]

The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ Recently, I was reading an article that I have attatched [...]

My magical mobile device can find anything I want. Any product, any brand, any place or a review amongst an endless spectrum. For marketers, speaking [...]

Rapidly, robots (and virtual bots) are taking over our jobs: according to one back-of-the-envelope projection, in 50 years, 70 percent of today’s occupations will likewise [...]

The biggest advantage to AI is its lacking of true consciousness. With a guilt-free and objective pursuit, AI, outfitted with ‘mundane, formal, and expert task’ [...]

Occasionally I’m asked to share what guidepost “rules” we have learned in the recent past. Surely, the following list has its flaws, but these assertions [...]

Yesterday, brand and niche lifestyle marketing pursued a single-minded target: “What kind of person are you?” Today’s target marketing expands the question: “What kind of [...]

So many creative breakthroughs result from weaving together unlike threads: • Georges de Mestral, a Swiss electrical engineer, didn’t cook up the science behind Velcro [...]

When companies try to identify and revitalize their brand identity, some tend to dismiss or gloss over actions that may have seriously damaged the brand [...]

There is something uncomfortably awkward about many brands that try to advocate aspirational qualities, suggesting to the consumer that copy-catting these brands is all it [...]

Market Place is our client – always. Our collective client. It’s different now – radically different. We are living in an era of enlightenment. New [...]

In the old business world, the decisive emphasis was on information. The more a person knew, the greater the advantage. Today, simply knowing lots of [...]

Today, the consumer owns the market — a market that is both global and fragmented, where small is the new big, scanning is the new [...]

Thinking is overrated. It comes in the way of: Observing, noticing, considering, and gleaning.I love processes, methods, and routines. For me, they help to free [...]

Burst the bubble before it bursts you! Data science and predictive algorithms can streamline work but they cannot restore command-and control to Marketing. Data management [...]

Everything changed when the internet opened up shop. We all started to speak to each other. The internet neutralized command-and-control marketing. When individuals connect with [...]

Think intuitively and with conviction. Even with our unprecedented ability to spit out data and analysis, it will never be fast enough to pre-empt today’s [...]

Great gut knows how to slow down its intake of perceptions. This is a sizable and paradoxical challenge to master. The intense barrage of information [...]

The new face of expertise is being a generalist. The world is getting smaller and we are all influenced in diverse ways. Observing the cross-pollination [...]

Retail has always been about the stuff. Times have changed: the marketplace says it’s not about stuff – buy less… more. Ownership is no longer [...]

Jump ahead to today. The living room is decentralized. To a large extent, so is the traditional family. The ideas of a single home TV [...]