Think intuitively and with conviction. Even with our unprecedented ability to spit out data and analysis, it will never be fast enough to pre-empt today’s ever-changing landscape.
This may seem a little bewildering for the entrepreneur whose risk-taking appetites are second-nature.
Reflecting on a statement the management guru Peter Drucker made about risk, it has staying power even in these turbulent times:”People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”
As times change, the trick is not to duck risks. It’s to master the footing that will keep you on your feet when the world rocks.