Six Ingredients of Valuable Branding in 2025
Branding is more than a logo. It’s a promise, a presence, a way of being in the world. At Graj + Gustavsen, we don’t build brands—we reveal them. Strip away the noise, and what’s left [...]
April 2025
March 2025
Protected: The Heuristic Research Process
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Protected: G+G: Celebrating 35 Years
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June 2024
April 2024
A SEA OF GAMING
In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the seats. What do I see? A sea of gaming. Solitaire. [...]
January 2024
THE FUTURE OF CONSUMER MARKETING?
The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ Recently, I was reading an article that I have attatched below for you, written by Keith Weed, Unilever’s Chief Marketing [...]
November 2019
WORK: Food Network
Food Network Kitchen: Classic Fare & Local Flavor G+G created Food Network Kitchen, for Scripps Networks, as part of extending the FN brand experience to new products and audiences. The upscale quick service restaurant [...]
WORK: American Eagle
Ecoshirt® x American Eagle G+G was a pioneer in the world of sustainable apparel when we launched the Ecoshirt® brand in 1989. We later teamed up with American Eagle Outfitters to do an Ecoshirt® [...]
WORK: HGTV HOME
HGTV HOME: From On Air to On Shelf G+G was engaged by Scripps Interactive to create a consumer products brand platform for licensing HGTV network, leveraging its 90 million viewers. We created HGTV HOME, [...]
WORK: Sherwin-Williams
Sherwin-Williams: Innovating the paint buying process G+G was engaged to create a program based on S-W’s paint expertise and the design expertise of HGTV. We developed the strategy, identity, POS experience, and storytelling based [...]