November 2020
June 2020
A SEA OF GAMING
In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the seats. What do I see? A sea of gaming. Solitaire. [...]
December 2019
THE FUTURE OF CONSUMER MARKETING?
The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ Recently, I was reading an article that I have attatched below for you, written by Keith Weed, Unilever’s Chief Marketing [...]
November 2019
WORK: Food Network
Food Network Kitchen: Classic Fare & Local Flavor G+G created Food Network Kitchen, for Scripps Networks, as part of extending the FN brand experience to new products and audiences. The upscale quick service restaurant [...]
WORK: American Eagle
Ecoshirt® x American Eagle G+G was a pioneer in the world of sustainable apparel when we launched the Ecoshirt® brand in 1989. We later teamed up with American Eagle Outfitters to do an Ecoshirt® [...]
WORK: HGTV HOME
HGTV HOME: From On Air to On Shelf G+G was engaged by Scripps Interactive to create a consumer products brand platform for licensing HGTV network, leveraging its 90 million viewers. We created HGTV HOME, [...]
WORK: Sherwin-Williams
Sherwin-Williams: Innovating the paint buying process G+G was engaged to create a program based on S-W’s paint expertise and the design expertise of HGTV. We developed the strategy, identity, POS experience, and storytelling based [...]
WORK: Timberland
Timberland PRO: Opening New Channels of Distribution Engaged by Timberland to look at white space opportunities and open new channels of distribution for the brand. We created Timberland PRO, targeting a new breed of [...]
WORK: Kimberly-Clark
Kimberly-Clark & Disney: Grow Up Young G+G developed a branding and marketing campaign designed to leverage Kimberly-Clark’s relationship with Disney and bring deeper meaning to K-C and its family of brands. G+G created the [...]
WORK: IRONMAN
IRONMAN: Anything is Possible G+G was engaged to find fresh pathways of growth for IRONMAN and secure licenses across multiple product and experience categories. We also created a sub-brand, IRONSPORT, to extend the brand [...]