A SEA OF GAMING
In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the seats. What do I see? A sea of gaming. Solitaire. [...]
grajgushost2020-06-29T17:41:54+00:00June 22nd, 2020|
In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the seats. What do I see? A sea of gaming. Solitaire. [...]
grajgushost2019-12-16T18:43:16+00:00December 12th, 2019|
The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ Recently, I was reading an article that I have attatched below for you, written by Keith Weed, Unilever’s Chief Marketing [...]
grajgushost2019-12-03T19:12:04+00:00November 22nd, 2019|
Food Network Kitchen: Classic Fare & Local Flavor G+G created Food Network Kitchen, for Scripps Networks, as part of extending the FN brand experience to new products and audiences. The upscale quick service restaurant [...]
grajgushost2019-11-22T18:54:40+00:00November 22nd, 2019|
Ecoshirt® x American Eagle G+G was a pioneer in the world of sustainable apparel when we launched the Ecoshirt® brand in 1989. We later teamed up with American Eagle Outfitters to do an Ecoshirt® [...]
grajgushost2019-11-22T21:11:57+00:00November 22nd, 2019|
HGTV HOME: From On Air to On Shelf G+G was engaged by Scripps Interactive to create a consumer products brand platform for licensing HGTV network, leveraging its 90 million viewers. We created HGTV HOME, [...]
grajgushost2019-12-04T17:27:07+00:00November 22nd, 2019|
Sherwin-Williams: Innovating the paint buying process G+G was engaged to create a program based on S-W’s paint expertise and the design expertise of HGTV. We developed the strategy, identity, POS experience, and storytelling based [...]
grajgushost2019-11-22T18:50:16+00:00November 22nd, 2019|
Timberland PRO: Opening New Channels of Distribution Engaged by Timberland to look at white space opportunities and open new channels of distribution for the brand. We created Timberland PRO, targeting a new breed of [...]
grajgushost2019-12-04T16:07:00+00:00November 22nd, 2019|
Kimberly-Clark & Disney: Grow Up Young G+G developed a branding and marketing campaign designed to leverage Kimberly-Clark’s relationship with Disney and bring deeper meaning to K-C and its family of brands. G+G created the [...]
grajgushost2019-11-22T18:45:30+00:00November 22nd, 2019|
IRONMAN: Anything is Possible G+G was engaged to find fresh pathways of growth for IRONMAN and secure licenses across multiple product and experience categories. We also created a sub-brand, IRONSPORT, to extend the brand [...]
grajgushost2019-11-22T18:44:32+00:00November 22nd, 2019|
Kohl’s Sonoma: Goods For Life Graj + Gustavsen worked with Kohl’s to reinvent and reposition Sonoma, their $1 billion+ private brand distributed at all 1100+ retail doors. The refreshed strategy, new look and feel, [...]