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So far grajgushost has created 98 blog entries.

November 2019

WORK: Food Network

2019-12-03T19:12:04+00:00November 22nd, 2019|

Food Network Kitchen: Classic Fare & Local Flavor G+G created Food Network Kitchen, for Scripps Networks, as part of extending the FN brand experience to new products and audiences. The upscale quick service restaurant [...]

WORK: American Eagle

2019-11-22T18:54:40+00:00November 22nd, 2019|

Ecoshirt® x American Eagle G+G was a pioneer in the world of sustainable apparel when we launched the Ecoshirt® brand in 1989. We later teamed up with American Eagle Outfitters to do an Ecoshirt® [...]

WORK: HGTV HOME

2019-11-22T21:11:57+00:00November 22nd, 2019|

HGTV HOME: From On Air to On Shelf G+G was engaged by Scripps Interactive to create a consumer products brand platform for licensing HGTV network, leveraging its 90 million viewers. We created HGTV HOME, [...]

WORK: Sherwin-Williams

2019-12-04T17:27:07+00:00November 22nd, 2019|

Sherwin-Williams: Innovating the paint buying process G+G was engaged to create a program based on S-W’s paint expertise and the design expertise of HGTV. We developed the strategy, identity, POS experience, and storytelling based [...]

WORK: Timberland

2019-11-22T18:50:16+00:00November 22nd, 2019|

Timberland PRO: Opening New Channels of Distribution Engaged by Timberland to look at white space opportunities and open new channels of distribution for the brand. We created Timberland PRO, targeting a new breed of [...]

WORK: Kimberly-Clark

2019-12-04T16:07:00+00:00November 22nd, 2019|

Kimberly-Clark & Disney: Grow Up Young G+G developed a branding and marketing campaign designed to leverage Kimberly-Clark’s relationship with Disney and bring deeper meaning to K-C and its family of brands. G+G created the [...]

WORK: IRONMAN

2019-11-22T18:45:30+00:00November 22nd, 2019|

IRONMAN: Anything is Possible G+G was engaged to find fresh pathways of growth for IRONMAN and secure licenses across multiple product and experience categories. We also created a sub-brand, IRONSPORT, to extend the brand [...]

WORK: Sonoma

2019-11-22T18:44:32+00:00November 22nd, 2019|

Kohl’s Sonoma: Goods For Life Graj + Gustavsen worked with Kohl’s to reinvent and reposition Sonoma, their $1 billion+ private brand distributed at all 1100+ retail doors. The refreshed strategy, new look and feel, [...]

WORK: Macys

2019-11-22T18:43:38+00:00November 22nd, 2019|

Macy’s: Private Brands G+G designed new denim divisions for Macy’s private brands Style & Co. and Charter Club. The work encompassed all strategic and creative development including product direction, identity, packaging, marketing, and [...]