IRONMAN: Anything is Possible

G+G was engaged to find fresh pathways of growth for IRONMAN and secure licenses across multiple product and experience categories. We also created a sub-brand, IRONSPORT, to extend the brand to new audiences. IRONSPORT currently has licensing agreements with several manufacturers including Shalom (hosiery), iworld (fitness accessories), Travelway (bags), H.Best (men’s underwear), C-6 (sport sandals), Foster Grant (eyewear), and Timex (watches).