7-Eleven: Love You Back

G+G creates the “Sips and Snacks That Love You Back” program for 7-Eleven as part of its companywide strategy to offer healthier alternatives.

The program brought together 30 new healthy snack and beverage products and was rolled out across 100+ locations.


To support the launch of the better-for-you items, 7-Eleven customers were encouraged to share what healthy options they chose via social media under the hashtag #loveyouback.