Sherwin-Williams: Innovating the paint buying process

G+G was engaged to create a program based on S-W’s paint expertise and the design expertise of HGTV. We developed the strategy, identity, POS experience, and storytelling based on a color selection system that eliminates “color angst” and ensures “room to room color harmony.” Most successful launch in S-W’s history, now being rolled out across all Lowes locations and exceeds $300mm in annual sales.