Kohl’s Sonoma: Goods For Life

Graj + Gustavsen worked with Kohl’s to reinvent and reposition Sonoma, their $1 billion+ private brand distributed at all 1100+ retail doors. The refreshed strategy, new look and feel, and new digital and retail experiences have driven more engagement and increased sales. The new platform is anchored in the idea of providing smart, simple, and useful products that allow customers to live, work, and play better.