Macy’s: Private Brands
G+G designed new denim divisions for Macy’s private brands Style & Co. and Charter Club. The work encompassed all strategic and creative development including product direction, identity, packaging, marketing, and retail experience.
![s_and_co_05](https://ggny.com/wp-content/uploads/2019/11/s_and_co_05.jpg)
![s_and_co_01](http://ggny.com/wp-content/uploads/2019/11/s_and_co_01.jpg)
![s_and_co_03](http://ggny.com/wp-content/uploads/2019/11/s_and_co_03.jpg)
![s_and_co_04](http://ggny.com/wp-content/uploads/2019/11/s_and_co_04.jpg)
![charter_club01](http://ggny.com/wp-content/uploads/2019/11/charter_club01.jpg)
![charter_club06](http://ggny.com/wp-content/uploads/2019/11/charter_club06.jpg)
![charter_club02](http://ggny.com/wp-content/uploads/2019/11/charter_club02.jpg)
![charter_club05](http://ggny.com/wp-content/uploads/2019/11/charter_club05.jpg)
![G+G_Macys_styleCo-ad-small](http://ggny.com/wp-content/uploads/2019/11/GG_Macys_styleCo-ad-small.jpg)