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So far grajgushost has created 98 blog entries.

November 2019

WORK: Macys

2019-11-22T18:43:38+00:00November 22nd, 2019|

Macy’s: Private Brands G+G designed new denim divisions for Macy’s private brands Style & Co. and Charter Club. The work encompassed all strategic and creative development including product direction, identity, packaging, marketing, and [...]

WORK: Tillys

2019-11-22T18:34:10+00:00November 7th, 2019|

Tillys: Life Unscripted Engaged by the West Coast inspired $600mm / 224 store chain, to position the brand for the future and identify growth strategies at all touchpoints including East Coast expansion. [...]

October 2019

WORK: French Toast

2019-12-04T18:58:53+00:00October 30th, 2019|

French Toast: Made For Kids To Shine G+G worked with LT Apparel on the total strategic and creative reinvention of the French Toast brand. In order to capture a larger market share in the [...]

WORK: Joseph Abboud

2019-11-22T20:47:11+00:00October 29th, 2019|

Joseph Abboud: Art of Custom Ad Campaign G+G was engaged by Tailored Brands to develop a positioning platform and brand campaign for American menswear designer Joseph Abboud. Our work celebrates Abboud’s 30 years of [...]

WORK: This Old House

2019-11-22T18:06:19+00:00October 28th, 2019|

This Old House: Building Dreams G+G was engaged by This Old House Ventures to create a seamless voice for the brand across channels and to create a strategy, platform, and tools to extend the [...]

WORK: Cross

2019-11-22T18:04:58+00:00October 28th, 2019|

Cross: Make Your Mark Clarion Capital engaged G+G to reposition and create an updated identity for the 170 year old iconic writing instrument brand to appeal to new generation. The new brand look and [...]

WORK: Supima

2019-11-22T17:42:00+00:00October 28th, 2019|

Supima: World’s Finest Cottons G+G is the agency of record for Supima, a trade association of growers of certified American grown extra-long staple cotton. Through refined image and positioning, a media campaign, and unparalleled [...]

WORK: Brooks Brothers

2019-11-22T17:40:24+00:00October 28th, 2019|

Brooks Brothers: Global Brand Positioning G+G worked with Brooks Brothers on several strategic branding initiatives including brand evaluation and platform, “culture of service” initiatives, brand storytelling, and customer segmentation. G+G also worked with Brooks [...]

WORK: Easy Spirit

2019-11-22T17:39:11+00:00October 22nd, 2019|

Easy Spirit: Makers Of Easy When Easy Spirit was acquired from Nine West Holdings by Marc Fisher in 2017, G+G was engaged to unlock the value in the 35 year old footwear brand.  The [...]

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