Joseph Abboud: Art of Custom Ad Campaign
G+G was engaged by Tailored Brands to develop a positioning platform and brand campaign for American menswear designer Joseph Abboud.
Our work celebrates Abboud’s 30 years of American design legacy, including the New Bedford, MA factory where his suits are still made. G+G’s “Art of Custom” campaign, directed by Roos Brothers, ran as 60 and 30 second spots in the US and Canada to promote Joseph Abboud custom suits at Men’s Wearhouse.
“When you’re building your wardrobe with custom suits, sport coats, vests or formal pieces, there are several things to consider to ensure there’s an affinity between unique details, the combination of fabrics and the silhouette—For example, we offer a tremendous variety of fabrics at our factory in New Bedford, Massachusetts, where most garments are crafted. We even offer limited edition fabrics I used for pieces in my runway collection.”