WORK: Cross
Cross: Make Your Mark Clarion Capital engaged G+G to reposition and create an updated identity for the 170 year old iconic writing instrument brand to appeal to new generation. The new brand look and [...]
grajgushost2019-11-22T18:04:58+00:00October 28th, 2019|
Cross: Make Your Mark Clarion Capital engaged G+G to reposition and create an updated identity for the 170 year old iconic writing instrument brand to appeal to new generation. The new brand look and [...]
grajgushost2019-11-22T17:42:00+00:00October 28th, 2019|
Supima: World’s Finest Cottons G+G is the agency of record for Supima, a trade association of growers of certified American grown extra-long staple cotton. Through refined image and positioning, a media campaign, and unparalleled [...]
grajgushost2019-11-22T17:40:24+00:00October 28th, 2019|
Brooks Brothers: Global Brand Positioning G+G worked with Brooks Brothers on several strategic branding initiatives including brand evaluation and platform, “culture of service” initiatives, brand storytelling, and customer segmentation. G+G also worked with Brooks [...]
grajgushost2019-11-22T17:39:11+00:00October 22nd, 2019|
Easy Spirit: Makers Of Easy When Easy Spirit was acquired from Nine West Holdings by Marc Fisher in 2017, G+G was engaged to unlock the value in the 35 year old footwear brand. The [...]
grajgushost2019-11-22T17:27:12+00:00October 22nd, 2019|
Kraft Heinz: Let’s Cook! G+G worked closely with Kraft Heinz and Food Network to create a new licensed brand and product concept of salad dressings, cooking sauces, and meal kits. G+G’s work encompassed strategy, [...]
grajgushost2019-11-22T17:25:41+00:00October 21st, 2019|
Ross Stores: Dress For Less Ross Stores, the 1,500 door $15 billion revenue retailer, tapped G+G for the reinvention and creation of multiple private brand initiatives in the kitchen and home furnishings categories. [...]
grajgushost2019-11-22T17:24:55+00:00October 21st, 2019|
Ritos Del Sol: Music, Culture, Cause Mexican denim manufacturer Rio Sul and Mexican rock band Maná tapped G+G to create a new denim brand inspired by music, culture, and the bands cause, an [...]
grajgushost2019-11-22T17:23:11+00:00October 21st, 2019|
The North Face: Rebirth the Mountain Athletics Brand G+G created the Mountain Athletics® brand for Timberland, which became part of the IP purchased by VF Corp in 2000. The North Face, also a VF [...]
grajgushost2019-10-30T14:57:22+00:00October 1st, 2019|
My magical mobile device can find anything I want. Any product, any brand, any place or a review amongst an endless spectrum. For marketers, speaking to individuals is not much different. Sizing up people has [...]
grajgushost2019-10-30T15:11:20+00:00September 1st, 2019|
Rapidly, robots (and virtual bots) are taking over our jobs: according to one back-of-the-envelope projection, in 50 years, 70 percent of today’s occupations will likewise be replaced by automation. Should we be worried? Two hundred [...]