Cross: Make Your Mark
Clarion Capital engaged G+G to reposition and create an updated identity for the 170 year old iconic writing instrument brand to appeal to new generation. The new brand look and feel is based on the brand’s DNA of being a symbol for human achievement. G+G’s “Make Your Mark” media and social campaign features creative individuals and entrepreneurs making a difference in the world. In 2017, Clarion Capital, which purchased cross for $60 million in 2013, completed the sale of Cross to Transom Captal.