Supima: World’s Finest Cottons

G+G is the agency of record for Supima, a trade association of growers of certified American grown extra-long staple cotton. Through refined image and positioning, a media campaign, and unparalleled brand partnerships, we helped to elevate the value and perception of Supima as a luxury, performance, natural fiber of choice.

The multi-media campaigns we create are based on engaging with the world’s best brands to tell the story of how Supima elevates their most iconic products.

We created the USA PIMA® Brand to further scale certified ELS cotton growers influence into new distribution channels.

The “Chosen By” campaign tells the story of luxury brands that have chosen Supima.