Supima: World’s Finest Cottons
G+G is the agency of record for Supima, a trade association of growers of certified American grown extra-long staple cotton. Through refined image and positioning, a media campaign, and unparalleled brand partnerships, we helped to elevate the value and perception of Supima as a luxury, performance, natural fiber of choice.
The multi-media campaigns we create are based on engaging with the world’s best brands to tell the story of how Supima elevates their most iconic products.
We created the USA PIMA® Brand to further scale certified ELS cotton growers influence into new distribution channels.