Ritos Del Sol: Music, Culture, Cause

Mexican denim manufacturer Rio Sul and Mexican rock band Maná tapped G+G to create a new denim brand inspired by music, culture, and the bands cause, an eco-charity that works to protect sea turtles. The new brand we created, Ritos Del Sol, will be launched as a direct to consumer brand in North America. Maná, winner of 12 Grammy awards, is known for social activism, like motivating its US fans to vote.