Kraft Heinz: Let’s Cook!

G+G worked closely with Kraft Heinz and Food Network to create a new licensed brand and product concept of salad dressings, cooking sauces, and meal kits. G+G’s work encompassed strategy, brand name development, identity, and packaging design. Food Network Kitchen Inspirations had a successful initial rollout with placement in over 18,000 doors including Target, Costco, Walmart, and Kroger, with sales expected to exceed $50 million in 2020.