Easy Spirit: Makers Of Easy

When Easy Spirit was acquired from Nine West Holdings by Marc Fisher in 2017, G+G was engaged to unlock the value in the 35 year old footwear brand.  The comprehensive brand reinvention included positioning, identity, packaging, the digital experience, and an ROI driven cross – channel TV and social media campaign. Our work enabled Easy Spirit to reach a new, younger audience in search of comfort solutions while keeping their existing customer base.