Burst the bubble before it bursts you!
Data science and predictive algorithms can streamline work but they cannot restore command-and control to Marketing.
Data management can help you path trends. It cannot help you spot trends, especially those taking hold in parallel industries.
(By the way, the parallels between widely divergent industries are often far deeper and more similar than we realize!)
The difference between mastering detection and elaboration may be the primary survival skill of the future.