The Athlete’s Foot: Global Franchise Expansion
G+G was engaged by Nexcen Brands to reposition The Athlete’s Foot brand and create a retail model for global franchising. G+G’s work gave new life to the brand in the US, and ignited expansion across Europe and the Middle East. (520 stores currently). It also paved the way for the brand’s acquisition by Swiss corporation Intersport Intl.
