WORK: Easy Spirit
Easy Spirit: Makers Of Easy When Easy Spirit was acquired from Nine West Holdings by Marc Fisher in 2017, G+G was engaged to unlock the value in the 35 year old footwear brand. The [...]
October 2019
WORK: Kraft-Heinz
Kraft Heinz: Let’s Cook! G+G worked closely with Kraft Heinz and Food Network to create a new licensed brand and product concept of salad dressings, cooking sauces, and meal kits. G+G’s work encompassed strategy, [...]
WORK: Cooks Supply Co.
Ross Stores: Dress For Less Ross Stores, the 1,500 door $15 billion revenue retailer, tapped G+G for the reinvention and creation of multiple private brand initiatives in the kitchen and home furnishings categories. [...]
WORK: Ritos Del Sol
Ritos Del Sol: Music, Culture, Cause Mexican denim manufacturer Rio Sul and Mexican rock band Maná tapped G+G to create a new denim brand inspired by music, culture, and the bands cause, an [...]
WORK: The North Face
The North Face: Rebirth the Mountain Athletics Brand G+G created the Mountain Athletics® brand for Timberland, which became part of the IP purchased by VF Corp in 2000. The North Face, also a VF [...]
MY MAGICAL MOBILE DEVICE
My magical mobile device can find anything I want. Any product, any brand, any place or a review amongst an endless spectrum. For marketers, speaking to individuals is not much different. Sizing up people has [...]
September 2019
RAPIDLY ROBOTS
Rapidly, robots (and virtual bots) are taking over our jobs: according to one back-of-the-envelope projection, in 50 years, 70 percent of today’s occupations will likewise be replaced by automation. Should we be worried? Two hundred [...]
February 2019
THE GREAT CONVERGENCE
You may know the brand. But, the stages and levels through which the brand is being assembled, tailored and disseminated defy knowing. We live in a collaborative time. Manufacture – including even co-creation – and [...]
November 2018
WORK: MAMACHA
MAMACHA: An Instagram Driven Popup G+G partnered in the creation and launch of an interactive pop up café based on matcha, artist collaborations, and selfie culture. The experience was set up at the Hole [...]
WORK: Bobby Jones
Bobby Jones: G+G worked with Bobby Jones to build brand value by developing sub-brands, a new identity and packaging system, and a point of sale presentation for luxury department stores and pro-shops. [...]