WORK: Sonoma
Kohl’s Sonoma: Goods For Life Graj + Gustavsen worked with Kohl’s to reinvent and reposition Sonoma, their $1 billion+ private brand distributed at all 1100+ retail doors. The refreshed strategy, new look and feel, [...]
November 2019
WORK: Macys
Macy’s: Private Brands G+G designed new denim divisions for Macy’s private brands Style & Co. and Charter Club. The work encompassed all strategic and creative development including product direction, identity, packaging, marketing, and [...]
WORK: DICK’S Sporting Goods
Dick's Sporting Goods: Private Brand Development G+G was retained by Dick's Sporting Goods for strategic and creative private brand initiatives. Based on an opportunity analysis, we created a new private label brand and also [...]
WORK: Tillys
Tillys: Life Unscripted Engaged by the West Coast inspired $600mm / 224 store chain, to position the brand for the future and identify growth strategies at all touchpoints including East Coast expansion. [...]
October 2019
WORK: French Toast
French Toast: Made For Kids To Shine G+G worked with LT Apparel on the total strategic and creative reinvention of the French Toast brand. In order to capture a larger market share in the [...]
WORK: Joseph Abboud
Joseph Abboud: Art of Custom Ad Campaign G+G was engaged by Tailored Brands to develop a positioning platform and brand campaign for American menswear designer Joseph Abboud. Our work celebrates Abboud’s 30 years of [...]
WORK: This Old House
This Old House: Building Dreams G+G was engaged by This Old House Ventures to create a seamless voice for the brand across channels and to create a strategy, platform, and tools to extend the [...]
WORK: Cross
Cross: Make Your Mark Clarion Capital engaged G+G to reposition and create an updated identity for the 170 year old iconic writing instrument brand to appeal to new generation. The new brand look and [...]
WORK: Supima
Supima: World’s Finest Cottons G+G is the agency of record for Supima, a trade association of growers of certified American grown extra-long staple cotton. Through refined image and positioning, a media campaign, and unparalleled [...]
WORK: Brooks Brothers
Brooks Brothers: Global Brand Positioning G+G worked with Brooks Brothers on several strategic branding initiatives including brand evaluation and platform, “culture of service” initiatives, brand storytelling, and customer segmentation. G+G also worked with Brooks [...]