WORK: Timberland
Timberland PRO: Opening New Channels of Distribution Engaged by Timberland to look at white space opportunities and open new channels of distribution for the brand. We created Timberland PRO, targeting a new breed of [...]
November 2019
WORK: Kimberly-Clark
Kimberly-Clark & Disney: Grow Up Young G+G developed a branding and marketing campaign designed to leverage Kimberly-Clark’s relationship with Disney and bring deeper meaning to K-C and its family of brands. G+G created the [...]
WORK: IRONMAN
IRONMAN: Anything is Possible G+G was engaged to find fresh pathways of growth for IRONMAN and secure licenses across multiple product and experience categories. We also created a sub-brand, IRONSPORT, to extend the brand [...]
WORK: Sonoma
Kohl’s Sonoma: Goods For Life Graj + Gustavsen worked with Kohl’s to reinvent and reposition Sonoma, their $1 billion+ private brand distributed at all 1100+ retail doors. The refreshed strategy, new look and feel, [...]
WORK: Macys
Macy’s: Private Brands G+G designed new denim divisions for Macy’s private brands Style & Co. and Charter Club. The work encompassed all strategic and creative development including product direction, identity, packaging, marketing, and [...]
WORK: DICK’S Sporting Goods
Dick's Sporting Goods: Private Brand Development G+G was retained by Dick's Sporting Goods for strategic and creative private brand initiatives. Based on an opportunity analysis, we created a new private label brand and also [...]
WORK: Tillys
Tillys: Life Unscripted Engaged by the West Coast inspired $600mm / 224 store chain, to position the brand for the future and identify growth strategies at all touchpoints including East Coast expansion. [...]
October 2019
WORK: French Toast
French Toast: Made For Kids To Shine G+G worked with LT Apparel on the total strategic and creative reinvention of the French Toast brand. In order to capture a larger market share in the [...]
WORK: Joseph Abboud
Joseph Abboud: Art of Custom Ad Campaign G+G was engaged by Tailored Brands to develop a positioning platform and brand campaign for American menswear designer Joseph Abboud. Our work celebrates Abboud’s 30 years of [...]
WORK: This Old House
This Old House: Building Dreams G+G was engaged by This Old House Ventures to create a seamless voice for the brand across channels and to create a strategy, platform, and tools to extend the [...]