Good ideas are especially good when when we originate them.
The value of putting your own thumbprint on something has a higher intrinsic value.
We are living in creative times: making videos, snapping photos, and being eclectic.
Expressing ourselves in creative ways makes us feel unique.
Imagine a design studio, where you can customize utility products and make them your own – a platform like Build a Bear, but, “Build a You.” A playground for customization, instead of adopting a cookie-cutter brand lifestyle, focused on the individual and their personal communities.
Today’s consumer wants to “cause and contribute to,” not “conform to.”
The old marketing proverb of “stack ‘em high and let them fly” no longer has wings.