SMALL IS THE NEW BIG
Market Place is our client – always. Our collective client. It’s different now – radically different. We are living in an era of enlightenment. New breed of intelligence. The great awakening. Matching up needs to [...]
December 2016
OBSERVE AND DISCERN
In the old business world, the decisive emphasis was on information. The more a person knew, the greater the advantage. Today, simply knowing lots of information is no asset. It can be a mammoth, crippling [...]
November 2016
THE CONSUMER OWNS THE MARKET
Today, the consumer owns the market — a market that is both global and fragmented, where small is the new big, scanning is the new reading, and insight is superior intelligence. Brand-owning firms and even [...]
THINKING IS OVERRATED
Thinking is overrated. It comes in the way of: Observing, noticing, considering, and gleaning.I love processes, methods, and routines. For me, they help to free me from being pulled into the weeds. Not to be [...]
October 2016
BURST THE BUBBLE BEFORE IT BURSTS YOU
Burst the bubble before it bursts you! Data science and predictive algorithms can streamline work but they cannot restore command-and control to Marketing. Data management can help you path trends. It cannot help you spot [...]
July 2016
THE GREAT WALL OF CONTROL
Everything changed when the internet opened up shop. We all started to speak to each other. The internet neutralized command-and-control marketing. When individuals connect with other individuals, transparency left no place to hide. The Great [...]
June 2016
MASTER THE FOOTING
Think intuitively and with conviction. Even with our unprecedented ability to spit out data and analysis, it will never be fast enough to pre-empt today’s ever-changing landscape. This may seem a little bewildering for the [...]
May 2016
24+ FRAMES PER SECOND
Great gut knows how to slow down its intake of perceptions. This is a sizable and paradoxical challenge to master. The intense barrage of information is relentless. The need is to absorb and digest it [...]
April 2016
THE NEW FACE
The new face of expertise is being a generalist. The world is getting smaller and we are all influenced in diverse ways. Observing the cross-pollination of multiple cultures and industries gives rise to new ideas [...]
March 2016
IT’S NOT ABOUT STUFF
Retail has always been about the stuff. Times have changed: the marketplace says it’s not about stuff – buy less… more. Ownership is no longer chased as a dream. People want experiences, not the meaningless [...]