A SEA OF GAMING
In many cases, gaming is a distraction. In a growing way, it’s an opportunity to participate socially. On the train home, I gaze over the seats. What do I see? A sea of gaming. Solitaire. [...]
June 2020
December 2019
THE FUTURE OF CONSUMER MARKETING?
The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ Recently, I was reading an article that I have attatched below for you, written by Keith Weed, Unilever’s Chief Marketing [...]
October 2019
MY MAGICAL MOBILE DEVICE
My magical mobile device can find anything I want. Any product, any brand, any place or a review amongst an endless spectrum. For marketers, speaking to individuals is not much different. Sizing up people has [...]
September 2019
RAPIDLY ROBOTS
Rapidly, robots (and virtual bots) are taking over our jobs: according to one back-of-the-envelope projection, in 50 years, 70 percent of today’s occupations will likewise be replaced by automation. Should we be worried? Two hundred [...]
July 2018
THE BIGGEST ADVANTAGE TO AI
The biggest advantage to AI is its lacking of true consciousness. With a guilt-free and objective pursuit, AI, outfitted with ‘mundane, formal, and expert task’ structures, has the potential for unlimited capability in surpassing human [...]
June 2018
GUIDEPOST RULES
Occasionally I’m asked to share what guidepost “rules” we have learned in the recent past. Surely, the following list has its flaws, but these assertions underpin a lot of success we have seen…and shared in: [...]
May 2018
WHAT KIND OF PERSON ARE YOU?
Yesterday, brand and niche lifestyle marketing pursued a single-minded target: “What kind of person are you?” Today’s target marketing expands the question: “What kind of person are you now, and how do I serve you [...]
April 2018
CREATIVE BREAKTHROUGHS
So many creative breakthroughs result from weaving together unlike threads: • Georges de Mestral, a Swiss electrical engineer, didn’t cook up the science behind Velcro in a lab. The principle came to him looking at [...]
March 2018
THE #1 HAZARD
When companies try to identify and revitalize their brand identity, some tend to dismiss or gloss over actions that may have seriously damaged the brand in the past or ignore the loss of relevancy. Management [...]
February 2018
FUNNY IN THE WRONG WAY.
There is something uncomfortably awkward about many brands that try to advocate aspirational qualities, suggesting to the consumer that copy-catting these brands is all it takes to gain success and be cool. Brands stuck in [...]