WORK: Easy Spirit
Easy Spirit: Makers Of Easy When Easy Spirit was acquired from Nine West Holdings by Marc Fisher in 2017, G+G was engaged to unlock the value in the 35 year old footwear brand. The [...]
October 2019
WORK: Kraft-Heinz
Kraft Heinz: Let’s Cook! G+G worked closely with Kraft Heinz and Food Network to create a new licensed brand and product concept of salad dressings, cooking sauces, and meal kits. G+G’s work encompassed strategy, [...]
WORK: Cooks Supply Co.
Ross Stores: Dress For Less Ross Stores, the 1,500 door $15 billion revenue retailer, tapped G+G for the reinvention and creation of multiple private brand initiatives in the kitchen and home furnishings categories. [...]
WORK: Ritos Del Sol
Ritos Del Sol: Music, Culture, Cause Mexican denim manufacturer Rio Sul and Mexican rock band Maná tapped G+G to create a new denim brand inspired by music, culture, and the bands cause, an [...]
WORK: The North Face
The North Face: Rebirth the Mountain Athletics Brand G+G created the Mountain Athletics® brand for Timberland, which became part of the IP purchased by VF Corp in 2000. The North Face, also a VF [...]
WORK: Harley Davidson
Harley-Davidson: Fulfilling the Dream of Personal Freedom G+G was engaged by H-D to build brand value through global brand positioning, brand extensions, and to rethink the dealer retail experience. Our research process, stakeholder interviews, [...]
WORK: Levi’s
Levi's: Unlocking Brand Value G+G worked closely with Levi's brand stakeholders to create a brand platform that captured and codified the timeless spirit of the 165 year old denim brand. We established a licensing [...]
November 2018
WORK: MAMACHA
MAMACHA: An Instagram Driven Popup G+G partnered in the creation and launch of an interactive pop up café based on matcha, artist collaborations, and selfie culture. The experience was set up at the Hole [...]
WORK: Bobby Jones
Bobby Jones: G+G worked with Bobby Jones to build brand value by developing sub-brands, a new identity and packaging system, and a point of sale presentation for luxury department stores and pro-shops. [...]
WORK: Adrianna Papell
Adrianna Papell: Beauty Revealed G+G worked with Adrianna Papell to unlock brand value through positioning, rebranding, and brand extensions. We created a brand platform based on making every woman and every moment feel special [...]