Carter’s: Celebrating Childhood
G+G was engaged by Carter’s for companywide repositioning and rebranding efforts that included a refreshed identity, creation of a new retail experience, design of their Atlanta based corporate headquarters, and a global marketing campaign. G+G also played a role, along with Carter’s management and Berkshire Partners, in packaging the brand for its acquisition from Investcorp and the subsequent IPO, led by Goldman Sachs.
