Retail has always been about the stuff.
Times have changed: the marketplace says it’s not about stuff – buy less… more. Ownership is no longer chased as a dream. People want experiences, not the meaningless baggage of undifferentiated stuff. Just give me what I need today.
In example, Amazon is pushing the button that gives me what I need to solve the day’s challenges. Online or off, this is as pure a solution as we have yet, and people increasingly expect everything to be that simple.
