grajgushost2019-11-25T14:40:35+00:00November 25th, 2018|
Adrianna Papell: Beauty Revealed G+G worked with Adrianna Papell to unlock brand value through positioning, rebranding, and brand extensions. We created a brand platform based on making every woman and every moment feel special [...]
grajgushost2019-11-25T14:19:26+00:00November 25th, 2018|
WATERFORD CRYSTAL: Reimagining a Classic G+G was engaged by Waterford Wedgewood to look for white space opportunities, reposition the brand for a more youthful audience, and package the brand for sale. The result was [...]
grajgushost2019-11-25T16:45:41+00:00November 25th, 2018|
Carter’s: Celebrating Childhood G+G was engaged by Carter’s for companywide repositioning and rebranding efforts that included a refreshed identity, creation of a new retail experience, design of their Atlanta based corporate headquarters, and a [...]
grajgushost2019-12-04T20:40:45+00:00October 25th, 2018|
The Athlete’s Foot: Global Franchise Expansion G+G was engaged by Nexcen Brands to reposition The Athlete’s Foot brand and create a retail model for global franchising. G+G’s work gave new life to the brand [...]
grajgushost2019-09-25T01:49:04+00:00July 1st, 2018|
The biggest advantage to AI is its lacking of true consciousness. With a guilt-free and objective pursuit, AI, outfitted with ‘mundane, formal, and expert task’ structures, has the potential for unlimited capability in surpassing human [...]
grajgushost2019-09-25T01:49:29+00:00June 1st, 2018|
Occasionally I’m asked to share what guidepost “rules” we have learned in the recent past. Surely, the following list has its flaws, but these assertions underpin a lot of success we have seen…and shared in: [...]
grajgushost2019-09-25T12:10:01+00:00May 1st, 2018|
Yesterday, brand and niche lifestyle marketing pursued a single-minded target: “What kind of person are you?” Today’s target marketing expands the question: “What kind of person are you now, and how do I serve you [...]
grajgushost2019-09-25T12:12:10+00:00April 1st, 2018|
So many creative breakthroughs result from weaving together unlike threads: • Georges de Mestral, a Swiss electrical engineer, didn’t cook up the science behind Velcro in a lab. The principle came to him looking at [...]
grajgushost2019-09-25T12:57:58+00:00March 1st, 2018|
When companies try to identify and revitalize their brand identity, some tend to dismiss or gloss over actions that may have seriously damaged the brand in the past or ignore the loss of relevancy. Management [...]
grajgushost2019-09-25T01:50:14+00:00February 1st, 2018|
There is something uncomfortably awkward about many brands that try to advocate aspirational qualities, suggesting to the consumer that copy-catting these brands is all it takes to gain success and be cool. Brands stuck in [...]
