EVRI: A New Women’s Plus Brand for Kohl’s
G+G created EVRI, a new private-label plus brand, enhancing Kohl’s modern, size-inclusive offerings for women and strengthening Kohl’s position as a destination for the plus shopper. EVRI launched at Kohl’s in Spring 2019 and aims to empower women with stylish and functional pieces for all shapes and sizes. EVRI stands for “Empowering, Versatile, Real(value), and Inclusive”.
