24+ FRAMES PER SECOND
Great gut knows how to slow down its intake of perceptions. This is a sizable and paradoxical challenge to master. The intense barrage of information is relentless. The need is to absorb and digest it [...]
May 2016
April 2016
THE NEW FACE
The new face of expertise is being a generalist. The world is getting smaller and we are all influenced in diverse ways. Observing the cross-pollination of multiple cultures and industries gives rise to new ideas [...]
March 2016
IT’S NOT ABOUT STUFF
Retail has always been about the stuff. Times have changed: the marketplace says it’s not about stuff – buy less… more. Ownership is no longer chased as a dream. People want experiences, not the meaningless [...]
February 2016
JUMP AHEAD TO TODAY
Jump ahead to today. The living room is decentralized. To a large extent, so is the traditional family. The ideas of a single home TV has vanished. That platform has disappeared, and brands no longer [...]
January 2016
YOUR OWN THUMBPRINT
Good ideas are especially good when when we originate them. The value of putting your own thumbprint on something has a higher intrinsic value. We are living in creative times: making videos, snapping photos, and [...]
March 2015
THE ASCENT OF SENSORS
Scroll through Business Insider’s list of “8 gadgets that’ll help you achieve your New Year’s resolutions”. From the BACtrack S80 Personal Breathalyzer to the Moov Now fitness tracker, one fact is hard to ignore: Sensors [...]
February 2015
DATED CAN BE DEADLY
On December, The Wall Street Journal ran an article observing that gas was now cheaper than milk. “At $2 a gallon, gasoline cost 1.6 cents an ounce. Milk costs about 2.6 cents an ounce.” In [...]
January 2015
THE AGE OF THE”CRAFT BREW”
We live in the revitalized age of the “craft brew”. In every domain, small brands call the shots. Big brands have sacrificed authenticity on an enormous scale in pursuit of market share. In the future, [...]
October 2012
WIRING YOUR BRAND TO INFRASTRUCTURE HOTSPOTS
When you look at branding, there's a big payoff in looking at your own infrastructure. The payoff can be as great or greater if you look beyond it to the infrastructure of targeted customers. An [...]
INFRASTRUCTURE GROWS NEW BRANDING LEGS
Jamie Oliver, the nutrition-conscious British chef, has a knack for seeing beyond the kitchen when he looks at food. "If you only design menus that are essentially junk or fast food," he once said, "the [...]