WORK: Waterford Crystal
WATERFORD CRYSTAL: Reimagining a Classic G+G was engaged by Waterford Wedgewood to look for white space opportunities, reposition the brand for a more youthful audience, and package the brand for sale. The result was [...]
November 2018
WORK: Carter’s
Carter’s: Celebrating Childhood G+G was engaged by Carter’s for companywide repositioning and rebranding efforts that included a refreshed identity, creation of a new retail experience, design of their Atlanta based corporate headquarters, and a [...]
October 2018
WORK: The Athletes Foot
The Athlete’s Foot: Global Franchise Expansion G+G was engaged by Nexcen Brands to reposition The Athlete’s Foot brand and create a retail model for global franchising. G+G’s work gave new life to the brand [...]