WORK: 7-Eleven
7-Eleven: Love You Back G+G creates the “Sips and Snacks That Love You Back” program for 7-Eleven as part of its companywide strategy to offer healthier alternatives. The program brought together 30 new healthy [...]
November 2019
October 2019
WORK: EVRI
EVRI: A New Women’s Plus Brand for Kohl’s G+G created EVRI, a new private-label plus brand, enhancing Kohl’s modern, size-inclusive offerings for women and strengthening Kohl’s position as a destination for the plus shopper. [...]
WORK: Denizen from Levi’s
DENIZEN: Outfitter for a Bright Future. G+G was engaged by Levi’s to create a new, more modern global denim brand for emerging market across India, China, and South America. Denizen was rolled out globally [...]
WORK: Harley Davidson
Harley-Davidson: Fulfilling the Dream of Personal Freedom G+G was engaged by H-D to build brand value through global brand positioning, brand extensions, and to rethink the dealer retail experience. Our research process, stakeholder interviews, [...]
WORK: Levi’s
Levi's: Unlocking Brand Value G+G worked closely with Levi's brand stakeholders to create a brand platform that captured and codified the timeless spirit of the 165 year old denim brand. We established a licensing [...]