G+G and Spectrum Brands: Making Cooking Fast, Fun, and Foolproof with PowerXL

What makes PowerXL unique is that spectrum brands has made an incredible product that cooks faster, easier, and fun.

“PowerXL™ is out to change the way people think about their kitchen time and home tasks. We power people to feel awesome doing the daunting — every day, all day long.”

G+G developed a cohesive brand identity, prominently displayed in product packaging that stands out on the shelf and online. This brand is dynamically represented on social media, capturing the energy and essence of the product.

With PowerXL we’re using the package itself to show fun, engaging dynamic scenes of cooking, food preparation and family fun together. Merging the idea of telling the true brand story on the package.

Power XL

G+G and Spectrum Brands: Making Cooking Fast, Fun, and Foolproof with PowerXL

“PowerXL™ is out to change the way people think about their kitchen time and home tasks. We power people to feel awesome doing the daunting — every day, all day long.”