Field & Stream Brand Engages Graj + Gustavsen to Create Licensing Platform for 137-Year-Old Brand

Field & Stream Licenses Co. has secured Graj + Gustavsen to develop an updated brand platform for the 137-year-old brand. The platform G+G created helped Field & Stream conclude a major licensing agreement with Dick’s Sporting Goods for fishing, camping and hunting gear for 309 stores and their e-commerce site.

Hilco Named Graj+Gustavsen Agency for Newly Acquired Bombay Brands

Hilco Consumer Capital Corp. hired Graj+Gustavsen to reposition and package the Bombay Brands LLC. Hilco’s plan for The Bombay Brand aims to generate new products through licensed wholesalers and bring them to market through strategic retail and brand franchisee partners.

Gaylord Entertainment looks to develop country music icon Grand Ole Opry into a premiere lifestyle brand with an eclectic mix of styles and sensibilities.

Gaylord commissioned New York branding and licensing firm Graj+Gustavsen to create a visual interpretation of the brand in apparel and accessories.

Sierra Club extends itself via product licensing program.

The environmentally conscious Sierra Club retained Graj + Gustavsen to develop a licensing program. Sierra club products will include men’s and women’s sportswear, children’s apparel, eyewear, underwear, socks, swimwear, small leather goods, bedding, coffee and tea and stationery.

Cannon Home Textiles Hires Shop

Graj + Gustavsen landed an assignment to reposition the 115-year-old Cannon home-textiles brand, the agency said. The shop will develop an ad campaign, scheduled to launch in the first quarter, and will act as the licensing agent.

Planting Terrasystems in the retail landscape; Graj+Gustavsen’s idea factory creates new store concept.

Graj + Gustavsen’s latest project has been to design and merchandise, from the ground up, a new chain of stores called Terrasystems, which is still set to be launched in March as a joint venture and operated as a division of Edison Bros. despite the retailer’s recent Chapter 11 filing.