The North Face Introduces Mountain Athletics Training Apparel and Footwear for Spring 2014
The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced the launch of Mountain Athletics, a new product category specifically designed to meet the rigors of outdoor athlete training.
Target Canada Launches dENiZEN Jeans by Levi’s
Target Canada has just launched dENiZEN jeans by Levi’s. The brand is only available at Target stores and the jeans, available for men and women, are priced between $21.99 and $34.99
HGTV HOME Plants Named Top 10 Licensed Brand Extension of 2012
The HGTV Home Plant Collection, which offers a fresh take on gardening solutions and takes the guess work out of plant selection, was named to Forbes Top 10 Licensed Brand Extensions list for 2012.
Food Network Opens Restaurant at Fla. Airport
The Food Network is getting into the restaurant business by opening its first Food Network Kitchen at the Fort Lauderdale-Hollywood International Airport in South Florida in the JetBlue terminal.
Tie Up for New KOPPEN Men’s and Women’s Baselayers Line
Celliant, the leading innovative, responsive textile technology for apparel, announced its recent partnership Dick’s Sporting Goods, launching a new line of KOPPEN men’s and women’s baselayers.
Graj + Gustavsen to Create Brand Platform for Adrianna Papell Group
Graj + Gustavsen announced that it has been retained by the Adrianna Papell Group to create a strategic branding platform and brand vision that builds on the Company’s position as a premier women’s lifestyle brand of black tie and day occasion dresses.
Graj + Gustavsen Retained by Kellwood Company
Graj + Gustavsen announced that it was retained by Kellwood Company to assist the Company in developing the consumer experience for the Lamb & Flag brand. G+G helped conceptualize the brand identity, image, and store design of Lamb & Flag, a new retail concept catering to both men and women, ages 18 to 24.
Graj + Gustavsen Retained by Bassett to Develop Consumer Experience for Exclusive HGTV HOME Furniture Collections
Graj + Gustavsen announced that it was retained by Bassett Furniture Industries, Inc. to develop strategic branding initiatives and the in-store experience for an HGTV HOME-branded furniture collection.
Graj + Gustavsen Retained by Hampshire Group To Develop Strategic Branding Initiatives and Retail Concept for scott james
Graj + Gustavsen announced that it was retained by Hampshire Group, a leading provider of men’s fashion apparel, to advise the company on strategic branding initiatives for the scott james brand.
Harley-Davidson retains branding firm for apparel
Harley-Davidson Motor Co. of Milwaukee has retained integrated branding firm Graj + Gustavsen Inc. to advise the heavyweight motorcycle manufacturer on strategic branding initiatives relating to the Harley-Davidson brand’s apparel and apparel-related accessories.
Levi Strauss & Co. Announces Expansion of Denizen from Levi’s To Be Sold Exclusively at Target in the U.S.
Levi Strauss & Co. announced the expansion of its global Denizen from Levi’s brand. In the U.S., Target and Levi Strauss & Co. have partnered to offer Denizen exclusively at Target and Target.com beginning in July 2011.
Strategic Branding Experts, Graj + Gustavsen, Retained by Brooks Brothers
Graj + Gustavsen announced that it has been retained by Brooks Brothers to advise the Company on strategic branding initiatives.
Levi’s Expands in China, With Western Fits
Aiming to expand business, Levi Strauss & Co. rolled out the Denizen brand to win over a broader range of China’s consumers.
Graj named to Magazine List
Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists.
10 Ideas Changing the World Right Now
Simon shares his thoughts on “survival store” retail – a place where you can get the goods you need — low-cost food, clothing built to last a few winters, a bike to substitute for the new car you can’t afford – with Time Magazine.
Consumers get frugal, so retailers get creative
Eric Gustavsen shares his thoughts on the future of retail with USA Today.