Kohl’s turnaround includes revamping Sonoma brand

As part of its turnaround plan dubbed the “Greatness Agenda,” Kohl’s has revamped its 22-year-old store brand Sonoma, recently re-launching it in stores.

Kohl’s Overhauls Sonoma in Push to Bolster Private Brands

Kohl’s biggest revenue-generating brand, Sonoma, has been reinvented, marking a first leg in a push to modernize private and exclusive brands.

Pen Mightier Than the Sword: Cross Joins Fonderie 47 to Stop Gun Violence in Africa

Cross has announced a limited-edition pen that will help fight gun violence in war-torn parts of Africa.

Kohl’s to ‘relaunch’ Sonoma brand in new women’s clothing sales push

As it strives to push sales toward an ambitious, self-imposed goal, Kohl’s Corp. wants to speak to more than just the ‘mom-ness’ of its core customer.

Kohl’s Stakes its Turnaround on Relaunch of Top House Brand

The department store has just re-launched its top in-house brand, the billion-dollar Sonoma line of apparel and home goods, in a bid to kickstart a big turnaround effort that started 18 months ago.

Johnny Depp, Sarah Silverman, others “Making Their Mark” at Tiff with Cross Pens

Celebrities Including Johnny Depp and Sarah Silverman “Making Their Mark” at the Toronto International Film Festival with Cross Pens for Charity. This year at the official IT lounge of The Toronto International Film Festival, Cross Pens debuted their Make Your Mark campaign.

Creator Of Legacy Fine Writing Instruments Cross Launches Global Campaign Celebrating Human Potential and The Pursuit of Greatness

Cross is pleased to announce the relaunch of their iconic American brand, via a contemporary new look, innovative new products and an authentic messaging campaign, aimed at re-positioning the brand amongst the most prestigious American, luxury brand names.

Cross launches global rebranding campaign celebrating human potential and the pursuit of greatness

The new look of the brand – which got its start during the California Gold Rush of 1849 with gold pens – combines a contemporary new look, innovative new products and an authentic messaging campaign, which the company says is aimed at re-positioning the brand among the most prestigious American luxury brand names.

D’Addario & Company Partner with Graj + Gustavsen

Graj+Gustavsen announces their strategic partnership with D’Addario & Company, a leading brand of musical accessories and products, to grow their guitar strap division.