grajgushost2019-09-24T15:54:24+00:00October 7th, 2012|
Over time, I've developed a relationship with the Mensa Organization. What an indescribably intelligent bunch of people! Membership is restricted to the top two percent as measured by performance on standardized intelligence tests. Around since [...]
grajgushost2019-09-24T15:51:15+00:00August 7th, 2012|
A 71 year-old Japanese equestrian is the oldest competitor at this year's Olympics. He first competed in the Olympics 48 years ago. The BBC reports women in Hong Kong (average life expectancy: 86.7 years) now [...]
grajgushost2019-09-24T18:46:54+00:00June 7th, 2012|
Who can resist beaming at the sheer power of today's systems. Marvel at how shipment delivery dates have become more reliable. Swim in a veritable sea of information about your customers and slice every shred [...]
grajgushost2019-09-23T22:12:50+00:00August 22nd, 2011|
Ad legend David Ogilvy wrote in Ogilvy on Advertising, "Unless your advertising contains a big idea, it will pass like a ship in the night." Big Ideas are essential to success throughout all of marketing [...]
grajgushost2019-09-23T21:30:50+00:00September 16th, 2010|
The NFL player draft is now a prime-time media event. In ratings this year, ESPN pulled more than seven million viewers on its evening kickoff. That gave it a lofty second slot in audience size. [...]
grajgushost2019-09-23T21:45:34+00:00September 10th, 2010|
AFTER YEARS IN THE BRAND consulting and retail design business, Simon Graj and Graj+Gustavsen, the firm he founded 20 years ago, are pioneering new retail formats. Engineering a shopping experience based on human needs, the [...]
grajgushost2019-09-23T22:08:16+00:00July 12th, 2010|
In the film Legally Blonde, Elle (played by Reese Witherspoon), as an absolutely unexpected Harvard law scholar, comes up with some totally improbable lines. Like: "It's impossible to use a half-loop stitching on low-viscosity rayon." [...]
grajgushost2019-09-23T21:51:46+00:00July 3rd, 2010|
Ideas go in and out of fashion. Any fool knows that. A far more interesting premise: It's not just ideas that lose their shine. A certain species of idea may be on the rise or [...]
grajgushost2019-09-23T22:10:37+00:00March 30th, 2010|
During the recent deep downturn, alarmists painted a bleak picture of consumer behavior and retreat: • Frills would disappear forever. • Consumers would agonize endlessly over buying decisions. • High-utility products would drive style and [...]
grajgushost2019-09-23T22:02:03+00:00February 23rd, 2010|
If you strolled through Boston Commons during Halloween season in the first half of the last decade, you were likely bowled over by a scaffolding jammed with tens of thousands of glimmering carved pumpkins. Those [...]
