THE GREAT CONVERGENCE
You may know the brand. But, the stages and levels through which the brand is being assembled, tailored and disseminated defy knowing. We live in a collaborative time. Manufacture – including even co-creation – and [...]
February 2019
August 2010
OUTFITTING TIME
The Digital Age isn't just sharpening our senses. Digital is retooling them. Records of what we see and hear have never been so accurate. Digital is also breaking down the boundaries between the senses and [...]
May 2010
PRICE: THE NEW ABACUS
As a society, we're doing a better job of managing the economics of a better life. That includes taking a sharper look the price-tag when we want to splurge on upscale things. Reading labels with [...]
February 2010
INVIGORATING BUSINESS REFLEXES
Not long ago, the spiritualist and mind-body expert Deepak Chopra stopped in for a chat. What was intended to be a brief conversation turned into a four-hour idea fest. As is well known, Deepak is [...]
October 2009
UTILITY’S NEW GLAMOR
In today's marketplace, the bigger the brands, the less valuable they have often become. Power brands have marketed themselves to create an image. But, their investment has not been geared toward how they enhance your [...]
May 2009
FORMULATING AUTHENTIC NEW BRAND CONCEPTS
A Self-Audit to Spur the Process ▪ What have been the most important brand milestones in your industry in the last 2 to 3 decades? Why exactly were they significant? What assumptions did they challenge? [...]