THE AGILE ENTREPRENEUR – 6
Great entrepreneurs are inveterate detectives. I visited the Brainy Quote website for some chestnuts about detection from Sir Arthur Conan Doyle, the creator of that [...]
THE AGILE ENTREPRENEUR – 5
Agile entrepreneurs know how to tinker under pressure . . . without feeling that pressure as an inhibiting force. There is something rather bold and [...]
THE AGILE ENTREPRENEUR – 4
The leader's inspiration is often the high-octane fuel that drives an entrepreneurial organization. Any organization today wants to confirm its instincts with validating quantitative and [...]
THE AGILE ENTREPRENEUR – 3
Nearly all budding entrepreneurs believe they are well suited to entrepreneurship because they are self-reliant and are accomplished chiefly because they get things done themselves. [...]
THE AGILE ENTREPRENEUR – 2
The world of McKinsey, Boston Consulting, and Bain dominate traditional consulting. Their strengths, in my view, are most deeply developed in cost-cutting and in trimming [...]
THE AGILE ENTREPRENEUR – 1
Entrepreneurs are imaginative, expansive, and inspiring dynamos. But, in a drastically down economy, when payrolls must be met, credit has dried up, and suppliers retreat [...]
SIX INGREDIENTS OF VALUABLE BRANDING
CULTURE: Brands flourish in open cultures run by candid managers. A brand's success reflects transparency. Our fast-moving world demands that a brand be intelligible intuitively [...]
FORMULATING AUTHENTIC NEW BRAND CONCEPTS
A Self-Audit to Spur the Process ▪ What have been the most important brand milestones in your industry in the last 2 to 3 decades? [...]
INNOVATION: A TOUGH SHELL TO CRACK
Earlier this month, Donna Howell wrote a piece on J. M. Lapeyre for Investor's Business Daily. Lapeyre, who died in 1989, noticed something while he [...]