THE AGILE ENTREPRENEUR – 3
Nearly all budding entrepreneurs believe they are well suited to entrepreneurship because they are self-reliant and are accomplished chiefly because they get things done themselves. [...]
THE AGILE ENTREPRENEUR – 2
The world of McKinsey, Boston Consulting, and Bain dominate traditional consulting. Their strengths, in my view, are most deeply developed in cost-cutting and in trimming [...]
THE AGILE ENTREPRENEUR – 1
Entrepreneurs are imaginative, expansive, and inspiring dynamos. But, in a drastically down economy, when payrolls must be met, credit has dried up, and suppliers retreat [...]
SIX INGREDIENTS OF VALUABLE BRANDING
CULTURE: Brands flourish in open cultures run by candid managers. A brand's success reflects transparency. Our fast-moving world demands that a brand be intelligible intuitively [...]
FORMULATING AUTHENTIC NEW BRAND CONCEPTS
A Self-Audit to Spur the Process ▪ What have been the most important brand milestones in your industry in the last 2 to 3 decades? [...]
INNOVATION: A TOUGH SHELL TO CRACK
Earlier this month, Donna Howell wrote a piece on J. M. Lapeyre for Investor's Business Daily. Lapeyre, who died in 1989, noticed something while he [...]
LISTS CAN CRIPPLE
We no longer think in a linear fashion, if indeed we ever did think that way. You can't spearhead innovation by marching down a checklist. [...]
SURVIVAL WITH STYLE: PLAUSIBLE OR PIPE DREAM?
When any upheaval happens, human nature – and most of the media – err on the side of extreme reactions. On February 21, the Bloomberg [...]
SURROUND SOUND
We live in a 360° world. It's archaic and dangerous to think that the environment we're up against can be reduced to a single, simple, [...]