LANDSCAPING RISK SCENARIOS
A random event can sometimes make us totally reassess our attitude toward risk. In his masterful study of risk, Against the Gods, the late Peter [...]
BRANDING: THE PERIL OF BIG IDEAS
Ad legend David Ogilvy wrote in Ogilvy on Advertising, "Unless your advertising contains a big idea, it will pass like a ship in the night." [...]
TRUE GRIT: THE GUT WARRIOR
There's a lot of noise about "gut instinct" these days – much of it good and stimulating. Why is gut hot? Surely because there are [...]
CUSTOMIZATION: THE RIGHT END OF THE TELESCOPE
Recently, I commented on the wizardry of new product customization opportunities. When we consider the endless customization on the consumer, it's so easy to succumb [...]
Designer and retail entrepreneur Vera Wang is energized by her ability and dedication to setting the stage. "I want people to see the dress," she [...]
CONSUMERS DRAFTING COACHES
The NFL player draft is now a prime-time media event. In ratings this year, ESPN pulled more than seven million viewers on its evening kickoff. [...]
SURVIVING IN STYLE: IS SIMON GRAJ’S SURVIVAL STORE RETAILING’S NEXT GENERATION?
AFTER YEARS IN THE BRAND consulting and retail design business, Simon Graj and Graj+Gustavsen, the firm he founded 20 years ago, are pioneering new retail [...]
The Digital Age isn't just sharpening our senses. Digital is retooling them. Records of what we see and hear have never been so accurate. Digital [...]
IS YOUR BRAND LEGALLY COOL ENOUGH?
In the film Legally Blonde, Elle (played by Reese Witherspoon), as an absolutely unexpected Harvard law scholar, comes up with some totally improbable lines. Like: [...]