LONGEVITY SPELLS GOLD IN THE BRAND OLYMPICS
A 71 year-old Japanese equestrian is the oldest competitor at this year's Olympics. He first competed in the Olympics 48 years ago. The BBC reports [...]
THE BEATLES: THE BRAND BEHIND THE BAND
Could you ever truly re-create the Beatles? How would one be able to rebirth such a unique experience so tied to the times around it? [...]
THE DAY THE COOKIE CUTTER CRUMBLED
Who can resist beaming at the sheer power of today's systems. Marvel at how shipment delivery dates have become more reliable. Swim in a veritable [...]
LANDSCAPING RISK SCENARIOS
A random event can sometimes make us totally reassess our attitude toward risk. In his masterful study of risk, Against the Gods, the late Peter [...]
BRANDING: THE PERIL OF BIG IDEAS
Ad legend David Ogilvy wrote in Ogilvy on Advertising, "Unless your advertising contains a big idea, it will pass like a ship in the night." [...]
TRUE GRIT: THE GUT WARRIOR
There's a lot of noise about "gut instinct" these days – much of it good and stimulating. Why is gut hot? Surely because there are [...]
CUSTOMIZATION: THE RIGHT END OF THE TELESCOPE
Recently, I commented on the wizardry of new product customization opportunities. When we consider the endless customization on the consumer, it's so easy to succumb [...]
EMPOWERING ENTREPRENEURSHIP
Designer and retail entrepreneur Vera Wang is energized by her ability and dedication to setting the stage. "I want people to see the dress," she [...]
CONSUMERS DRAFTING COACHES
The NFL player draft is now a prime-time media event. In ratings this year, ESPN pulled more than seven million viewers on its evening kickoff. [...]