THE BEATLES: THE BRAND BEHIND THE BAND
Could you ever truly re-create the Beatles? How would one be able to rebirth such a unique experience so tied to the times around it? Sure, there are Beatles impersonators, just like the endless string [...]
grajgushost2019-09-24T16:11:36+00:00June 19th, 2012|
Could you ever truly re-create the Beatles? How would one be able to rebirth such a unique experience so tied to the times around it? Sure, there are Beatles impersonators, just like the endless string [...]
grajgushost2019-09-24T18:46:54+00:00June 7th, 2012|
Who can resist beaming at the sheer power of today's systems. Marvel at how shipment delivery dates have become more reliable. Swim in a veritable sea of information about your customers and slice every shred [...]
grajgushost2019-09-24T16:16:45+00:00September 27th, 2011|
A random event can sometimes make us totally reassess our attitude toward risk. In his masterful study of risk, Against the Gods, the late Peter L. Bernstein – a financial historian and economist – tells [...]
grajgushost2019-09-23T22:12:50+00:00August 22nd, 2011|
Ad legend David Ogilvy wrote in Ogilvy on Advertising, "Unless your advertising contains a big idea, it will pass like a ship in the night." Big Ideas are essential to success throughout all of marketing [...]
grajgushost2019-09-24T16:08:33+00:00June 10th, 2011|
There's a lot of noise about "gut instinct" these days – much of it good and stimulating. Why is gut hot? Surely because there are more entrepreneurs around. People are noticing more opportunities – especially [...]
grajgushost2019-09-24T16:21:14+00:00March 1st, 2011|
Recently, I commented on the wizardry of new product customization opportunities. When we consider the endless customization on the consumer, it's so easy to succumb to the techno-dazzle that enables these choices to exist. Most [...]
grajgushost2019-09-24T18:01:01+00:00December 13th, 2010|
Designer and retail entrepreneur Vera Wang is energized by her ability and dedication to setting the stage. "I want people to see the dress," she once said, "but focus on the woman." Recently, I stopped [...]
grajgushost2019-09-23T21:30:50+00:00September 16th, 2010|
The NFL player draft is now a prime-time media event. In ratings this year, ESPN pulled more than seven million viewers on its evening kickoff. That gave it a lofty second slot in audience size. [...]
grajgushost2019-09-23T21:45:34+00:00September 10th, 2010|
AFTER YEARS IN THE BRAND consulting and retail design business, Simon Graj and Graj+Gustavsen, the firm he founded 20 years ago, are pioneering new retail formats. Engineering a shopping experience based on human needs, the [...]
grajgushost2019-09-24T17:53:43+00:00August 12th, 2010|
The Digital Age isn't just sharpening our senses. Digital is retooling them. Records of what we see and hear have never been so accurate. Digital is also breaking down the boundaries between the senses and [...]