Recover Brands, a pioneer in sustainable fashion, has made significant strides in the industry with its eco-friendly apparel. Graj + Gustavsen played a key role in repositioning Recover as a prominent impact outfitter for those on a mission to help the Earth recover. Their rebranding strategy centered on reinforcing Recover’s commitment to reducing waste and promoting sustainability through innovative, eco-conscious products.

Recover is renowned for its ultra-soft t-shirts and apparel made from 100% recycled materials. This dedication to using environmentally friendly materials and manufacturing processes exemplifies their broader goal of minimizing waste and fostering a more sustainable fashion industry. By prioritizing recycled fibers and low-impact production techniques, Recover Brands offers consumers a stylish yet responsible choice in their wardrobe.

G+G positions Recover as the big impact outfitter; the responsible company for everyone on a mission to help Earth recover.

Graj + Gustavsen’s rebranding effort elevated Recover’s profile as a brand that goes beyond mere fashion. They framed Recover as an advocate for environmental recovery, aligning its mission with the values of eco-conscious consumers. This strategic shift not only enhanced Recover’s market presence but also reinforced its role as a leader in sustainable apparel.

The successful repositioning has enabled Recover Brands to resonate more deeply with a growing audience that values environmental responsibility. Their focus on high-quality, sustainable products highlights a commitment to both consumer satisfaction and ecological preservation, setting a new standard in the fashion industry for how companies can contribute positively to the planet.