Work > Select Case Studies > Waterford
From formal to Friday night with friends
G+G was engaged by Waterford Wedgewood USA to bring Transformational Innovation to the 225 year old Waterford Brand. G+G worked on a range of strategic initiatives including: collaboration with Waterford and its retail partners to reinvent the fine china and crystal category, brand extensions, and redefining the brand experience at retail to speak to more youthful customers. Much of G+G's work with Waterford was geared toward positioning and packaging the company for sale during a transitional time in Waterford's history.