Graj + Gustavsen

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A Powerful New Division for a Great American Workboot Company

Seeking to tap the underserved market of work boots and professional footwear, Timberland partnered with Graj + Gustavsen to create a brand that would speak to the construction trade. The result was the launch of Timberland Pro Series. Wildly received by consumers, today Timberland Pro Series represents a powerful and very successful division of the Timberland company.

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Timberland Pro
Timberland Pro