Work > Select Case Studies > Timberland Pro
A Powerful New Division for a Great American Workboot Company
Seeking to tap the underserved market of work boots and professional footwear, Timberland partnered with Graj + Gustavsen to create a brand that would speak to the construction trade. The result was the launch of Timberland Pro Series. Wildly received by consumers, today Timberland Pro Series represents a powerful and very successful division of the Timberland company.