Graj + Gustavsen
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Positioning Supima as a premium fashion ingredient "Chosen By" designers who want to create the best

Graj + Gustavsen worked closely with the Supima team to position the American grown extra long staple cotton as the world’s finest with a fresh brand identity, messaging, and campaign called "Chosen By". The campaign tells the stories of luxury brands, including Lacoste and Brooks Brothers, that have chosen Supima for its superior qualities.

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Supima Cotton
Supima Cotton
The "Chosen By" campaign tells the story of luxury brands that have chosen Supima.
Supima Cotton
Supima Cotton
Supima Cotton
Supima Cotton
Supima celebrated as a premium ingredient in both traditional and modern brands.
Supima Cotton