G+G To Develop Strategic Branding Initiatives and Retail Concept for scott james
Graj + Gustavsen (G+G, www.ggny.com), an integrated branding firm known for building consumer brands, today announced that it was retained by Hampshire Group (www.hamp.com), a leading provider of men’s fashion apparel, to advise the company on strategic branding initiatives for the scott james brand.
Built on the vision of veteran designer and founder Scott James Kuhlman, scott james blends traditional Italian craftsmanship with refreshing design elements, utilizing vibrant shades of orange, purple, green and pink, combined with complex patterns and lush fabrics that infuse classical pieces with a modern edge. Reinventing traditional menswear, scott james infuses affordable luxury with the colorful and exciting spirit of today’s American consumer.
“We have long admired the scott james brand,” said Simon Graj, Founding Partner of G+G. “A designer, merchant, artist and fashion tastemaker, Scott is redefining traditional menswear, updating the classic American style to reflect a world view. Catering to the underserved male consumer looking for differentiated trend-right collections, we see significant opportunities to build on the brand’s unique philosophy that the man makes the clothes.”
As part of its work, Graj + Gustavsen will advise Hampshire Group on the brand positioning for scott james, and work with the Company to develop a retail store design concept to bring the brand to life at retail.
“We are excited to be working with Graj + Gustavsen,” said Heath Golden, CEO of Hampshire Group. “Known for their deep branding expertise and consumer insight, they are the perfect partner as we embark on the next phase of growth for the scott james brand.”
scott james is a specialty retailer and wholesaler of contemporary menswear influenced by classic European style, primarily to upscale specialty stores. The brand encourages the unique choices of today’s modern man, while providing the “Total Look” at a compelling price.
About Graj + Gustavsen
Graj + Gustavsen is a New York based strategic and creative branding firm. For over 20 years, G+G has partnered with brand owners, investors and operators to successfully maximize broaden value by creating, extending and rejuvenating businesses and brands. For more information, please visit wwww.ggny.com
About Hampshire Group
Hampshire Group, Limited is a leading provider of fashion apparel with a strong position in the sweater, woven and knit categories. Hampshire designs, manufactures and markets high quality, trend-right apparel across a variety of owned, proprietary and licensed brands, serving prominent retailers such as JC Penney, Kohl’s, Macy’s, Belk and Aeropostale. The Company operates three business lines. Rio Garment is a Honduras-based apparel manufacturer, offering a full range of product development, design and sourcing services, mainly for the vertical specialty store channel. scott james is a specialty retailer, as well as a wholesaler of contemporary menswear influenced by classic European style, primarily to upscale specialty stores. Hampshire Brands provides products to major department and chain stores under the licensed Geoffrey Beene®, Dockers®, JOE Joseph Abboud® and proprietary Spring+Mercer® labels.