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Graj + Gustavsen Partners with NRF to Feature the Most Innovative Products in the Marketplace
January 30, 2015

NEW YORK - Graj + Gustavsen (G+G, teamed up with the National Retail Federation (NRF) at the NRF 104th Annual Retail's Big Show 2015 to showcase some of the most innovative products in the marketplace. "The retail industry's most prestigious show" was held at the Jacob Javits Center in New York City from January 11-13, where G+G and the NRF created a workshop-type space called the NRF iLab, that featured cutting-edge products and opportunities for hands-on interaction.

G+G, an integrated branding and retail design firm known for building and revitalizing consumer brands, was selected to host the iLab because of their unique exposure to innovative brands and the products that drive them, as well as their expertise in discovering new ideas and technologies that enhance consumer and retail experiences.

In conjunction with hosting the NRF iLab, G+G founding partner, Eric Gustavsen, was also the keynote moderator at one of the NRF's Breakout Session discussions, titled "This Year's New Innovative Products As Seen in the NRF iLab." On the panel were various marketing experts, including Clinton Bonner of crowdsourcing firm Topcoder. The speakers highlighted some of the new and groundbreaking products featured at the NRF iLab, which included a 3D pen that allows the user to "doodle in three dimensions", a new surfing-based workout, and environmentally sustainable energy bars made of crickets. Also featured was the new Samsung virtual reality headset, and Normal, a company that creates Custom-Fit 3D-Printed Earphones.

NRF iLAB Hosted by G+G

"We are honored to be selected and recognized by the NRF as a market leader in retail brand experience, and we thoroughly enjoyed sharing some of the innovations that will someday be part of the norm in our everyday lives," said Eric Gustavsen, founding partner at Graj + Gustavsen, adding, "Innovation is central to positioning brands for success because it's driving brand value in the way that brand image alone once did."

The annual NRF Retail's Big Show is the flagship industry event held annually in New York City. The three-day event offers unparalleled education, and networking opportunities with the world's top retail executives.

About Graj + Gustavsen

G+G is a full-service strategic and creative brand consultancy that offers brand and business growth solutions by delivering vision and insight in the areas of strategy, design, brand extension and consumer experience. For over 25 years, G+G has partnered with brand owners, investors and operators to maximize brand value, creating brand experiences and extensions that connect deeply with consumers. GGNY.COM

National Retail Federation

NRF is the world's largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation's largest private sector employer, supporting one in four U.S. jobs - 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation's economy. NRF's This Is Retail campaign highlights the industry's opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. NRF.COM

Eric Gustavsen
Graj + Gustavsen