Graj + Gustavsen
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Strengthening the Core Levi's Brand for Licensing and Extension

Graj + Gustavsen worked closely with Levi's brand stakeholders to create a brand platform that captured the authentic, timeless spirit of the 130 year old denim brand. G+G also worked to establish a licensing platform and licensing tools to enhance brand value, create revenue, and serve as a basis for extending the brand.

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Levi's
Levi's
Levi's
Levi's
Levi's